Cannonball GTM

Cannonball GTM

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The Great ICP Lie: Why Your Perfect Customer Profile is Actually Killing Your Growth
How B2B companies clinging to demographic targeting are being outcompeted by AI-centric teams using pain-based segmentation
 • 
Cannonball GTM
, 
Jordan Crawford
, and 
Doug Bell
3
OG Cannonball for WingWork: When AI Meets Aircraft Maintenance
Cannonball GTM Livestream Season 3, Episode 1 | July 11, 2025
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Cannonball GTM
1
1:00:31
Building AI Agents That Don't Suck On Our First Pop Up Live Stream
What happens when you build an AI agent from scratch on a live stream? A lot of debugging, some valuable discoveries, and the kind of unfiltered process…
 • 
Cannonball GTM
, 
Jordan Crawford
, and 
Doug Bell
1:44:18
The SaaS Efficiency Gap: How AI-Native Companies Are Solving the Growth Crisis Jason Lemkin Just Exposed
The data is clear: while traditional SaaS struggles, AI-native companies are achieving 2-5x better efficiency metrics. Here's the tactical playbook.
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Cannonball GTM

June 2025

Navigator, Image Generation, and Document Upload: What Clay's Latest Features Mean for GTM Engineers
A refreshingly linear livestream where Doug and Yash stayed on topic (Jordan's chaos energy was sorely missed)
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Cannonball GTM
5
58:44
This Is The Way: The SDR Manager's Guide to Cannonball GTM
Why Smart SDR Managers Are Abandoning Spray-and-Pray for Pain-Based Segmentation (And How to Make the Switch Without Getting Fired)
 • 
Cannonball GTM
From Clay Tables to Smart Lead: The Complete MCP Workflow That Scales PVP Creation
How we transformed 1,800 booth leads into personalized campaigns using MCP servers (and how you can build your own)
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Cannonball GTM
8
58:53
Cannonball GTM Weekly Office Hours Archive
The (Mostly) Complete Videos & Transcripts Archive Updated: July 13th, 2025
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Cannonball GTM
4
How We Generated 1,800 PVPs using the Shovels MCP Server (And You Can Too)
From Manual Research Hell to Recursive Intelligence Paradise: Your Complete Guide to MCP Servers and the Shovels Database
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Cannonball GTM
2
1:00:00
The Attribution Extinction Event: How Jon Miller Just Ended a $2.3B Category
By Doug Bell and Jordan Crawford
 • 
Cannonball GTM
The Clinical Trial Approach to Message-Market Fit: How Kellen Casebeer Solves the Horizontal SaaS Problem We've Been Wrestling With
From our latest livestream: when message testing meets systematic methodology
 • 
Cannonball GTM
1
1:01:07
The Future of Outbound Isn't Dead - It's Just Getting Smarter
Or: How to Turn Your Prospects from Annoyed Gatekeepers into Grateful Recipients
 • 
Cannonball GTM
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