Cannonball GTM Weekly Office Hours Archive

The (Mostly) Complete Videos & Transcripts Archive Updated: June 19th, 2025

As much as Jordan and Doug love the Livestream, we LIVE for the weekly office hours. We get to see our amazing Cannonballers and Doug gets to see if there's a Clay or AI question Jordan CAN'T answer (so far, no luck). And apparently, our paid subscribers love the Office Hours too (and it's not Doug's wise cracks and occasional pontification on existential data points and systemic vs. episodic pain lectures).

Due to Substack's file storage limitations (each recording is north of 300MB), we can only share our most recent office hours sessions. For every new recording we add, one must go—not unlike the childhood game duck-duck-goose, but in this case, the goose is the oldest file getting the boot. So if you see a session you want to reference later, download it while it's still here.

We also understand that you learn as much from each other as you do from Jordan's wizardry, so here they are: our office hours.

Why Office Hours Matter for Your Implementation

Unlike our structured Livestreams, Office Hours capture the messy, real-world implementation challenges that every Cannonballer faces. These sessions provide:

Real-Time Problem Solving: Watch Jordan tackle actual subscriber challenges with Clay workflows, AI prompts, and data integration issues

Community Learning: See how other subscribers are adapting our methodology for their specific industries and use cases

Advanced Techniques: Discover optimization strategies and advanced workflows that emerge organically from subscriber questions

Implementation Debugging: Learn from common mistakes and watch the troubleshooting process that turns broken campaigns into breakthrough results

AI Evolution: Track how our prompts and methodologies evolve based on real subscriber feedback and results

Maximizing Your Office Hours Archive

Upload these videos and transcripts to your AI tools to:

• Build Custom Workflows: Extract specific Clay table configurations and AI agent setups for your industry

• Troubleshoot Faster: Search past solutions to common implementation challenges

• Adapt Methodologies: Find examples of how other subscribers modified our frameworks for their specific markets

• Accelerate Learning: Skip common pitfalls by learning from other subscribers' experiences

• Stay Current: Track the evolution of our methodology as AI capabilities advance

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Session Highlights

June 13th, 2025: “Meet Doug Crawford”

Elijah Awoke (aka, Doug Crawford) fucking crushes it with his healthcare PVP methodology (CMS databases revealing $2M+ revenue leakage), while Doug drops wisdom bombs on episodic vs. systemic pain. Plus: why Rootstock ERP's cannabis-to-manufacturing pivot creates beautiful permit-based targeting opportunities that would make a growth hacker weep tears of joy.