"Jordan, I hate to pun this, but we got about eight minutes. We gotta land this plane."
This happens when Jordan gets caught up in a ‘data moment’.
We were 52 minutes into the Livestream and Jordan was reveling in the minutiae of the PVP results and we hadn’t nailed the money shot. That moment from Friday's livestream perfectly captured what happened when Jordan and I first laid eyes on WingWork's opportunity. What started as our typical brand exploration quickly turned into something that had me bouncing in my chair: public data, gobs and gobs and gobs of it.
This is why I picked WingWork to kick off Season 3 of the Livestream.
Welcome to Season 3: Back to Our Roots
After experimenting with different formats in Season 2 (some hits, some definite misses), we're returning to what works: deep-dive OG Cannonballs combined with practical builds. This season, we're dedicating three episodes to each brand, giving us the space to show you not just the methodology, but how to systematically bui…
