Our Vision
A methodology so effective that people use it as a verb.
Our Mission
To rewrite the marketing playbook for the AI age, helping you create campaigns your prospects would pay to receive.
Why Subscribe?
Cannonball GTM transforms everyday AI tools into precision marketing weapons that help you annihilate growth targets. Our field-tested methodology shows you exactly how to prime AI with the right context to generate campaigns that connect deeply with buyers, not generic fluff.
Subscribe to stop wasting time on hit-or-miss AI experiments and start launching validated campaigns in 90 minutes.
What You'll Get
Free Subscription
Case studies showing our methodology applied across industries
The Cannonball GTM framework basics (including our PVP approach)
Select resources from our prompt library
Occasional livestreams where we build campaigns in real-time
Paid Subscription ($50/month or $500/year)
Everything in the free tier, plus:
The complete Cannonball Prompt Library with monthly updates
Full access to The Canon (our entire archive + transcripts)
All PVP messaging resources and frameworks
Training sessions and master classes
Weekly Office Hours with Doug and Jordan
1 company-specific hot take per year
Founderballer Membership
Everything in the paid tier, plus:
One-on-one meetings with Jordan and Doug to discuss the Cannonball method or any GTM challenges you're facing
3 company-specific hot takes per year
Our Methodology
The Cannonball GTM methodology centers around our Permissionless Value Proposition (PVP) framework and pain-based segmentation approach. We've refined our system to:
Find high-converting customer segments through AI-powered research
Create conversion-optimized messaging that drives measurable results
Deploy rapid multi-channel testing to scale growth experiments
Optimize targeting to reduce CAC and improve conversion rates
Every week, we demonstrate our methodology in action, going from zero to campaign in 90 minutes using the same AI tools available to you.
Why We're Different
Most AI marketing content gives you generic prompts that generate generic results. Cannonball GTM takes a fundamentally different approach:
We're practitioners, not theorists. Doug (Partner/Fractional CMO at Chief Outsiders) and Jordan (renowned Growth Hacker) bring 20+ years of SaaS marketing experience.
We focus on the inputs, not just the outputs. Our methodology teaches you how to provide critical context so AI truly understands your product, market, and customers.
We're vertical SaaS specialists. Our expertise is specifically tailored to the challenges of marketing specialized software solutions to niche audiences.
We're authenticity-obsessed. We value transparency and velocity, even when we make mistakes. We show our work in real-time.
Our Origin Story
Cannonball GTM started with a simple phone call in September 2024. Jordan called Doug on a Friday night and said, "Come over tomorrow. We're doing a livestream about AI."
Jordan named it "Cannonball" after the fun 1970's movie where regular people race across America in normal cars. They expected a small audience, but 800 people signed up! Over 400 viewers watched as Doug and Jordan built a complete marketing campaign from scratch in just a few hours.
That's when they knew they had created something special – and Cannonball GTM was born.
Ready to Join the GTM Revolution?
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