Start Here

The Surface Problem

Why growth leaders are losing their grip — and how we find it together.

Apr 24 • Cannonball GTM and Doug Bell

Start Here: The Beginner's Guide to Cannonball GTM

(Updated March 2026)

May 29, 2025 • Cannonball GTM

The Hidden Advantage: How Your Existential Pain (Might) Reveal Your Greatest Opportunity

Connecting pain to hidden advantages that would make Gladwell proud and might make Procore look smarter than the rest of us

Apr 29, 2025 • Cannonball GTM and Doug Bell

The Cannonball GTM Glossary: Essential Terms for Modern B2B SaaS Marketing

Finally, a Glossary That Won't Put You to Sleep (Unlike Traditional B2B GTM Webinars)

Apr 9, 2025 • Cannonball GTM

The Art of Simplicity: How to Make Complex Data into Messages That Land

Welcome to another episode of "Jordan Says Something Profound That Doug Wishes He'd Thought Of First."

Apr 3, 2025 • Cannonball GTM and Doug Bell

A Quick and Dirty Guide to the Cannonball GTM Methodology: Targeting Pain-Based Segments with Texada

Introduction: From Pain to Precision Marketing

Mar 23, 2025 • Cannonball GTM and Jordan Crawford

1:26:08

Pain-Based Segmentation: What Elite Growth Hackers Are Thinking About

Most marketing segmentation is noise.

Mar 20, 2025 • Cannonball GTM and Doug Bell

What's On Our Subscribers' Minds: The PVP Framework (AKA The Secret Sauce You've All Been Asking About)

From Theory to Practice: The Cannonball GTM Field Guide

Mar 17, 2025 • Cannonball GTM and Doug Bell

Rapid Multi-Channel Testing: Scaling Your Growth Experiments Across Platforms

Part 4: Deploy - Building Multi-Channel Campaigns That Convert

Mar 13, 2025 • Cannonball GTM

17:58

Conversion-Optimized Messaging: Creating Copy That Drives Measurable Results

Part 3: Narrate - Crafting Messages That Connect

Mar 11, 2025 • Cannonball GTM

21:19

Growth Hacking Guide: Finding High-Converting Customer Segments with AI

Part 2: Investigate - Finding Your Perfect Target

Mar 11, 2025 • Cannonball GTM

39:14

Growth Metrics Accelerator: Using AI to Optimize Your Targeting & Reduce CAC

Part 1: Focus - The Foundation of AI-Powered Marketing

Mar 9, 2025 • Cannonball GTM

45:57

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