The Guide to Creating Permissionless Value Propositions That Prospects Would Pay to Receive

Part 1 of 2: The basics

Hey Cannonballers!

Thanks for being a Cannonball GTM Substack subscriber. One of the big benefits for our paid subscribers is exclusive access to training like this. With this post, we’re sharing the step-by-step process for creating Permissionless Value Propositions (PVPs), messages so valuable that prospects would literally pay to receive them.