The Science, Structure, and Strategy of High-Converting Campaigns

Integrating Persuasion Science, PEA, and Cannonball GTM for Growth-Focused Marketers

For years, Jordan Crawford and I have been obsessed with a simple question: What works in marketing? Not what sounds good in a conference room, not what wins awards, not what marketing gurus with perfect hair claim on their livestreams, but what actually gets results.

Between Jordan's growth hacking experience in San Francisco and my years as a SaaS and fractional CMO, we've tested more frameworks, tactics, and "revolutionary" approaches than we care to admit. Most fell flat. A few showed promise. But we noticed something interesting over time—when specific frameworks were combined, results improved dramatically.

This isn't going to be one of those "we cracked the code and now we're marketing geniuses" posts. (Though Jordan might claim otherwise after his third La Croix of the day.) Rather, it's a practical look at how three specific frameworks…