The Cannonball GTM Prompt Library and Guide: April 2025 Edition

Introducing Advanced PVP Techniques and the New FIN Mega Prompt for Streamlined, High-Impact Campaigns

Editors Note, June 2nd, 2025

Hola’ Cannonballers. If you’re a paid subscriber, check out The Cannonball GTM Prompt Library and Guide: June 2025 Edition.

The Evolution of AI-Powered Go-To-Market Strategy

The Cannonball GTM methodology continues to evolve, leveraging AI to transform how marketers develop targeted campaigns. Since our initial launch, we've been refining our approach based on over 100 iterations, discovering more efficient pathways and developing advanced techniques to identify high-value opportunities.

This April 2025 edition introduces two significant additions to our prompt library:

1. The Permissionless Value Proposition (PVP) Prompt - An advanced technique for creating messages so valuable that prospects would pay to receive them

2. The FIN Mega Prompt - A comprehensive prompt that streamlines the Focus, Investigate, and Narrate stages into a single powerful workflow

We're also providing a glimpse into our upcoming methodology evolution, which will introduce a new approach to replace the traditional FIN steps with competing "top-down" and "High Tension" prompts for more precise segment targeting.

Whether you're new to Cannonball GTM or an experienced practitioner, this updated guide will help you leverage our methodology more effectively than ever before.

Understanding the Prompt Library's Role in the Methodology

Before diving into the individual prompts, it's crucial to understand that the prompt library is just one component of the Cannonball GTM methodology. Here are the essential guidelines for effectively implementing this approach:

• Claude is your central AI partner - All prompt results should be fed into Claude for analysis and synthesis

• Web crawls require specific tools - ChatGPT Pro or Perplexity is recommended for prompts requiring web research

• Follow the sequence - Execute prompts for best results; mid-sequence prompts won't be effective without prior context. We like to call this 'warming up the model'

• Iteration is essential - It's typical to refine each prompt 4-5 times from its original state using tools like Superwhisper to update and improve prompt effectiveness

• Prompts are starting points, not end states - The library provides frameworks that should be adapted based on your specific needs and results

• Interrogate the results - Question the AI model and prompt results themselves to drive deeper insights

• Leverage Claude's evaluation - Ask Claude to evaluate your prompts if you're not getting satisfactory results

The Prompt Library: A Breakdown

FOCUS Stage Prompts

1. ICP Prompt

This prompt guides the creation of highly detailed Ideal Customer Profiles through systematic web research. It instructs AI to analyze company websites, review platforms, social media, and technology footprints to extract specific, quantifiable characteristics of successful customers. The output includes precise metrics on company size, industry details, technical requirements, budget parameters, team structures, and use case specifics—all organized into a comprehensive ICP framework with confidence levels and sources for each data point.

Claude Artifact

Google Drive Link