Starting Your AI-Centered GTM Transformation

Or: Why Process Beats Prompts (And What to Do When You Don't Have All the Answers)

I've been having the same conversation with growth leaders for months now, and it's driving me absolutely insane. Not because they're asking bad questions, quite the opposite. They're asking the right questions at exactly the wrong time, and I keep failing to give them actionable answers.

The question? "How do we transition to an AI-centered growth model?"

My answer? A lot of stammering, some hand-waving, and usually something like, "Well, it depends..." followed by me looking like I've never seen software before.

Here's the brutal truth: I don't have all the answers. Neither does Jordan. Neither does anyone else, despite what their LinkedIn posts might suggest. And that's precisely why I need to write this post.

The Sea Change That's Different From All Others

Think back to previous marketing evolutions. SEO emerged, then paid search tagged along. Social media showed up,…