From Lazy to Crazy: The Dead Simple Methodology for Transitioning from Pre-Scale to Post-Scale AI

Why everyone's racing to scale what they haven't proven yet (and the dead simple framework that fixes it)

Welcome to the AI Barfed Series! BTW - if you’re new to Cannonball GTM: Start with our beginner's guide, which explains the core methodology and will make everything below much clearer.

Eric Nowoslowski had tears in his eyes on stage last week.

Not because he was overwhelmed by the ~100 GTM leaders packed into our ‘AI Barfed’ event. Not because he was nervous about presenting his approach to scaling messaging (though his methodology is legitimately brilliant). Not because he’d just done a backflip on stage and torn his favorite chinos (I kid, but not about the backflip).

He was emotional because he was telling the story of how Jordan Crawford jump-started his career and the inevitable success of Growth Engine X.

Years ago, Eric was just some kid from the non-profit sector, watching Jordan's work online and thinking, "I want to learn to do what this guy does." So he reac…