Deploy or Die: Turning Permissionless Value Proposition Theory into Real Campaigns

From Theory to Practice: The Cannonball GTM Field Guide (Part 2)

Vlad from Toronto is struggling with deployment. A Bulgarian friend and Growth Hacker was wrestling with financial services positioning. Ignacio from Bolivia is trying to make PVPs work for "horizontal" businesses. Even our Birmingham UK-based growth hacker boldly threw us a curveball with a brutal test case (spoiler: it didn't end well for that data company).

When so many savvy marketers struggle with the same implementation challenges, it's time to learn how to move from theory to practice. One Cannonballer eloquently said, "I'm drinking from a fire hose of knowledge, but I want to see the end of the cannonball—how we plug all this thinking into actual campaigns."

The Horizontal SaaS Problem (Or: Why Your Generic Value Prop Is Being Ignored)

Let's tackle the first challenge head-on: horizontal SaaS companies and their mile-wide, inch-deep prob…